Hello!

I'm Jane,

a chronically online, data-driven video producer with a proven track record of creating and optimizing video content that will break through the noise of the internet and find your audience.

7+ years of experience

Video Production | Video Editing | Social Media | Project Management | Creative Direction

💌 janecatwalter@gmail.com

WORK EXPERIENCE

Sr. Social Media Executive

ZURU Toys | Sept. 2024 - Current

Script, shoot, edit, and produce high-engagement video content for TikTok, Instagram, and YouTube Shorts, driving brand awareness and audience growth for globally recognized toy brands @Minibrands (1.2M FOLLOWERS!)
Develop and execute content strategies, ensuring alignment with brand objectives while overseeing content optimization and revisions based on performance data.
Provide in-depth analytics and performance reports to track channel growth, audience engagement, and content effectiveness, delivering actionable insights for continual optimization.
Oversee content planning and execution across 5+ brands, managing a dynamic content calendar and implementing SEO best practices, keyword research, and trend analysis to maximize reach.

Jr. Producer CBS TV Marketing

Paramount | May. 2021 - Sept. 2024

Created 100+ social videos featured on IG’s like RuPaul, Jenna Dewan for iconic events like The Grammys and The Tony Awards.
Develop workflow changes that significantly increased efficiency for asset management on Big Brother, overseeing the training of a new team.
Script, produce, direct and edit promotional content for CBS TV.

Social Media Producer

Stackin’ | Dec. 2020 - May 2021

Lead social creative initiatives: guide video and graphic projects from brainstorming through final delivery.
Grew social channels by 620% in 6 months.
Craft scripts for web, social and promotional content and maintain POC for talent.

Youtube Operations Coordinator

Fullscreen | Jul. 2019 - Dec. 2020

Managed video operations team that published to the client’s YouTube channels, including Fox Entertainment, Fox Sports and National Geographic.
Drove client satisfaction by meeting KPI’s, engaging in client-facing calls and correspondence.

Video Producer

GOBankingRates | Feb. 2018 - Jun. 2019

Shot studio and street interviews, branded content, DIYs, and docu-style personal stories.
Oversaw daily operations across YouTube channel; including content upload strategy, frequency, optimization and community moderation to drive audience and subscriber growth.